1. With one billion posts, likes and comments in just the first half of the World Cup, the soccer tournament is already the most talked-about event in Facebook Inc's decade-long history, data obtained by Reuters showed.
2. The soccer conversation measured between June 12 and June 29 involved 220 million people and one billion interactions, the Facebook data showed. And since the ball will be rolling for another two weeks, the tournament is set to break new records as the biggest social media event to date.
3. Facebook is the latest social media company to capitalize on TV-related traffic around big events like the World Cup, a trend started years ago by the microblog website Twitter Inc.
4. People use Facebook to comment about things they watch live, an interaction that could turn into a source of ad revenue for the company.
(an interaction이 명사인데 이 자리에서 왜 뜬금없이 나타난거예요??)
5. There is also soccer's global appeal. The first week of the World Cup alone saw 459 million interactions on Facebook, more than this year's Super Bowl, the Sochi Winter Olympic Games and the Academy Awards combined.
6. The one-billion mark was reached after traffic accelerated as the World Cup moved into the knockout round.
밑줄 친 부분들이 해석이 안되서요ㅜㅠ 해석 좀 도와주세요!
답변부탁드립니다!!
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