네이버 까페 만드는중인데 이미지를 클릭했을때 새창에서 뜨지 않고 현제창에서 열리도록 짰는데 자꾸 새창에서 열려요 무슨 문제가 있는걸까요 ,ㅡ

   
    <p><a href="http://cafe.naver.com/ArticleList.nhn?search.clubid=23703281&search.menuid=12&search.boardtype=L" target="_self"><img src="../통신사로고/에스케이.jpg" border="0"></a> 스마트폰 보러가기</p>
    <p><a href="http://cafe.naver.com/ArticleList.nhn?search.clubid=23703281&search.menuid=13&search.boardtype=L" target="_self"><img src="PhotoAlbum2/올레.jpg" border="0" alt="올레.jpg"></a> 스마트폰 보러가기</p>
    <p><a href="http://cafe.naver.com/ArticleList.nhn?search.clubid=23703281&search.menuid=14&search.boardtype=L" target="_self"><img src="PhotoAlbum2/엘지.jpg" border="0" alt="엘지.jpg" width="100"
height="35"></a> 스마트폰 보러가기</p>
</div>
</body>

</html>