1) Tour demand generators possess more positive than negative motivational tour factors, and therefore generate high demand for tour products for reasons such as a desire to travel together and/or having a particular hobby in common, the desire to meet people, or in the case of a retail or public tour, merely a desire to visit the same destination.

2)Groups determine their destination choices by determining (1) where they would like to go, (2) when they would like to go there, (3) how much money each person can spend.

3) seasonality of demand plays a large role in determining how much a group traveler would expect to pay for a certain destination during a particular season of the year.

4) the tour planner or operator is responsible for understanding and organizing all these groups and providing them with the appropriate elements of a tour.

5)the topic of how tour companies are organized and operated in oorder to coordinate the demand for and supply of tour products is discussed fully in Chapter3.