Jaye got the film off the ground with her own money as well as money from her mother, a co-producer, and her boyfriend.[2] After it became known that the film would not condemn the men's rights movement, Jaye was unable to find funding to cover the cost of the movie from traditional sources.[1][6] She instead started a campaign on the crowdfunding platform Kickstarter, which she called a last resort.[5] The Kickstarter project promised to be a "fair and balanced" look at the men's rights movement.[5] The effort was strongly criticized by some feminists[who?] but received support from Breitbart News columnist Milo Yiannopoulos.[7][8] In the end, the campaign exceeded its goal of $97,000 as well as two stretch goals to raise a total of $211,260.[9]